Display banner advertising
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Display banners:
- are premium banner advertising slots
- have high impact across every page of the website, including the Home page
- are randomised adverts to keep them fresh
- advertisers have complete flexibility over their artwork design.
How it works:
- there are three display banner advert slots on every web page
- on standard pages, adverts appear in the right-hand side of the page − on the Home pages, adverts appear in the main body of the page as a 'from our sponsors' block
- at each page view, three banners are randomly selected for display from a 'pot' of display adverts
- the 'pot' is limited to a maximum of eight display adverts from different companies
- banners may appear in any of the slots on the page, or may not appear at all on a particular page view.
| Element | Details |
|---|---|
| Number of display banner slots per page | Three |
| Extent | Sitewide, including the Home page |
| Artwork | Supplied by the client, allowing flexibility of design |
| Links to | Any nominated page on your website |
| How they work | Adverts are selected at random from the 'pot' of adverts. Adverts may appear in any of the slots on the page, or not at all on a particular page view. There is no preferential order as to which company's advert is displayed in which slot. |
| Maximum number of adverts in the pot | Eight |
| Length of booking | 12 months (or less by negotiation) |
| Client supplies | Advert artwork and link url |
| Element | Detail |
|---|---|
| Design size − supply your artwork at this size | 936 x 520 px |
| Render size − this is the size your advert will display on our website | 468 x 260 px |
| Design notes | Your artwork will display at half the size of the artwork you supply. This is for retina displays. Please ensure any wording on your artwork is readable at half the size of your artwork. We recommend that your most important message (text or logo) appears top left on your artwork, for rendering on mobile devices |
| Acceptable formats | jpg or png |
| Notes | Animated gifs are not accepted for reasons of accessibility and performance |
